You have a story to tell.
Each chapter of that story moves your brand somewhere new and exciting. We infuse perspective on your experience, your lessons, your success and failures to create and position your brand identity squarely at the center of your strategic purpose. Brand strategy is about where the brand has come from, where you’d like the brand to go, and how your story will impact customer behavior.
Once you have a strong identity, its time to develop the character.
Put that identity in the real world: where does the Brand exist?
Positioning links identity with the steps towards a comprehensive strategy.
Does your brand facilitate your strategy? In other words, do you recognize the story as an archetypal reflection of who you are as an organization?
We develop a plan of action through which to get your story back on track and aimed towards its Purpose.